Cărţi on line:
- Deirdre Breakenridge – PR 2.0: new media, new tools, new audiences, 2008, aici;
- Joel Postman – SocialCorp: Social Media Goes Corporate, 2009, aici;
- Jim Tobin and Lisa Braziel – Social Media is a Cocktail Party, 2008, aici;
- Brian Solis, Deirdre Breakenridge – Putting the Public Back in Public Relations, 2009, aici;
- David Meerman Scott – New Rules of Marketing & PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly, 2010, aici;
- Mark R. Gould – The Library PR Handbook High Impact Communications, 2009, aici;
- Peggy Barber, Linda Wallace – Building a Buzz, 2010, aici;
- Ralf Leinemann, Elena Baikaltseva – Media Relations Measurement Determining the Value of PR to Your Company’s Success, 2004, aici.
Reclame
