Marketing & Advertising

Cărţi on line:

  • Scott Andrew Shane – A General Theory of Entrepreneurship: The Individual-Opportunity Nexus, 2003,  aici;
  • Richard M. S. Wilson, Colin Gilligan – Strategic marketing management: planning, implementation and control, 2005, aici;
  • Tamar Weinberg – The New Community Rules: Marketing on the Social Web, 2009 aici;
  • G. R. Foxall, Ronald Earl Goldsmith, Stephen Brown – Consumer Psychology for Marketing, Volume 1, 2006, aici;
  • Grahame R. Dowling – The Art and Science of Marketing for Marketing Managers, 2005, aici;
  • Bernie Borges – Marketing 2.o: Bridging the Gap Between Seller and Buyer Through Social Media Marketing, 2009, aici;
  • Philip Kotler, Gary Armstrong, Veronica Wong, John A. Saunders – Principles of Marketing, 2008, aici;
  • Simms Jenkins – The Truth about Email Marketing, 2009,  aici.

Cărţi – titluri:

  • Jim Blythe – Esențialul în marketing, Rentrop & Straton, București, 2005
  • Seth Godin – Marketingul bazat pe permisiune, Business Tech International Press, București, 2004
  • Jan Roel van Rhee – Ghid pentru Satisfacerea Clienților, Editura Samia, Iași, 2007
  • Al Ries, Jack Trout – Poziționarea: Lupta pentru un loc în mintea ta! Curier Marketing (colecție BRANDBUILDERS, marketing & advertising books) București, 2004
  • Jack Trout – Trout despre strategie: Cum să cucerești piața și să ocupi un loc în mintea consumatorului, BRANDBUILDERS GRUP, București, 2005
  • Al Ries & Jack Trout – Cele 22 de legi imuabile ale marketingului, Curier Marketing colecție BRANDBUILDERS, marketing & advertising books) București, 2003
  • Al Ries & Laura Ries – Cele 22 de legi imuabile ale brandingului, Curier Marketing colectie BRANDBUILDERS, marketing & advertising books) Bucuresti, 2003
  • Stefan Prutianu, Bogdan Anastasiei, Tudor Jijie – Cercetarea de piață: Studiul pieței pur și simplu, Polirom, Iasi, 2005
  • Iacob Catoiu – Cercertări de marketing, Uranus, București, 2002
  • Paul W. Ferris, Neil T. Bendler, Philip E. Pfeifer, David J. Reibstein – Marketing Metrics: 50+ Metrics Every Executive Should Master, Wharton School Publishing, New Jersey, 2006

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